A sex shop owner in Montana has a plan to “make America orgasm again.” Billy McWilliams, who runs Erotique adult store in Bozeman, Montana, devised a patriotic promotion to encourage women to vote in the upcoming election — while also addressing a vastly overlooked gender disparity in this country: the so-called “orgasm gap.”

In an effort to inspire civic duty while also inspiring gender equality in the bedroom (or wherever), the 60-year-old businessman told SWNS he will give away 2,200 red, white and blue vibrators to American women who pledge to vote on Nov. 3, in an event he dubbed “the Great American Orgasm.”

“It’s not a Republican orgasm or a Democrat orgasm, it’s an American orgasm,” he said. “Someone has to help us come together.”

McWilliams has already mailed out 400 of the gaudy gifts, which come with an American flag sticker that also reads, “I came and I voted.”

“They are bullet vibrators and retail at around $12.95,” he said. “It’s small, it’s powerful, it takes a triple-A battery and it comes in red, white and blue.”

The 2020 general election is critical, said McWilliams, “and the more people who vote, the better for our democracy.”

But the political push is more than just a “get out the vote” campaign, as McWilliams also hopes to bring attention to a sexual injustice that plagues millions of unsatisfied American women.

“We are under-orgasming, particularly women,” he said.

“Fourteen percent of women in the United States have never had an orgasm,” he claimed. “Out of every three orgasms, men have two and women only have one. We have a fixable problem.”

“Some women will never get a vibrator because they don’t want to put it on their credit card,” he added. “This vibrator is an easy, discreet, no judgment sex toy and it makes women’s lives better.”

While also advocating for mental health, McWilliams suggested that vibrators are a fast and effective tool for managing anxiety during the pandemic.

“In these stressful times, everybody needs a little or a big orgasm — what the heck else are they doing?” he said. “This is our COVID stress relief.”

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